strategy + design for mission-driven brands that give a damn about maximizing their impact.
Folks I have worked with:
Step 01: Brandstorm™
Forget the logo, business cards, or even your website. Design has no business in the first step towards great branding; it begins with strategy.
Within a week, you and your team will receive a well-defined & documented presentation that hammers down on how to build your brand’s message and build a culture around it that has the internal team speaking the same language.
Step 02: Boss Brand
Put our Brandstorm™ discovery session to work and build your visual brand assets.
We’ve established what and how you’re going to say it; now let’s present it.
Final deliverable is a brand book, logo, print collateral (business cards, letterheads, etc), website & copy, social media profiles, newsletter template, illustrations/photography.
Step 03: Brand Boost
Now it’s time to nurture your online presence with the initial website copy to start your SEO footprint and organically attract traffic.
However, I can also help you compound your efforts with paid Facebook advertising and target the ideal audience that will engage and buy your brand.
Who I work with:
You’re a young hot & brimming with ambition startup that is trying to get their shit together and is potentially poised to pitch to investors.
Besides the numbers, are you prepared to show-off your distinct look that tells your story?
How are you putting your best foot forward?
For Growing Brands
Baby you’re hot and people are catching on! You’ve had a successful launch…maybe a couple of investors under your belt and are commandeering a tight ship into that big entrepreneurial ocean after some choppy startup waves. Now’s the time to slow down & assess your brand equity. Is your top mast flying the flag you and your team can be proud of?
For Established Brands
You’ve been around the block a few times and have a growing portfolio of brands that you’re looking to assure they’re aligned with your overall brand message.
This is especially true if your team is getting ready to launch a new product or service.
For Brands that need to be revatilized
Your journey is looking rocky and your brand voice and message aren’t in sync with the rest of your client/customer touchpoints.
Why isn’t what your brand is trying to say getting across? Your brand is in an urgent need to be audited to have new life breathed into it to survive a demanding market where competitors seem to sprout out every day.
The Deliverables You Need
|Brand Purpose||Mission||Vision||Core Values|
|Audience Discovery||Competitor Analysis||Brand Persona||Brand Voice|
|Logo||On/off-line Presence||Collateral Assets||Brand Guidelines|
|Audience Discovery||Competitor Analysis|
|Brand Persona||Brand Voice|
|Collateral Assets||Brand Guidelines|
Listen, you can’t play it safe & be like everyone else. An effective brand strategy will require you to have courage, ruffle a few feathers, weed out the haters, and find your own tribe.
This you have to earn. I can help you get there.
Are you ready to learn how to ideate & launch a brand without the fluff?
Do you want to find out how?