The Green Zone
middle eastern cocktails
Context
Combining modern craft cocktails and mixology with the flavors of the Middle East, giving you drinks like the Saz’iraq, Lebanese No. 1, and Janissary Corps.
How can the rebrand be a combination of the bilingual branding that TGZ caters to both English and Arabic speakers without compromising a streamlined aesthetic?
The Arabic script is a beautiful calligraphic art form that has somewhat strict rules as to how expressive the vector strokes can be without losing legibility.
A smooth circular balance allows the eye to transition from Latin characters to Arabic forms that support the full aesthetic.
Color
Bottle Green
Spanish Green
Arsenic
Eerie Black
White
Type: Futura
Pack my box with five dozen liquor jugs.
PACK MY BOX WITH FIVE DOZEN LIQUOR JUGS.
1234567890!@#$%^&*()=+
Style & Imagery
Saïd did an amazing job helping us with branding our bar with a new logo and graphics as well as a new website from scratch. Everything looks great, functions perfectly, and Saïd was very easy to work with throughout the whole process, taking our feedback and considering our needs every step of the way.
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