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The Green Zone

The Green Zone

Mar 27, 2020

The Green Zone

middle eastern cocktails

Context

Combining modern craft cocktails and mixology with the flavors of the Middle East, giving you drinks like the Saz’iraq, Lebanese No. 1, and Janissary Corps.

How can the rebrand be a combination of the bilingual branding that TGZ caters to both English and Arabic speakers without compromising a streamlined aesthetic?

The Arabic script is a beautiful calligraphic art form that has somewhat strict rules as to how expressive the vector strokes can be without losing legibility.

A smooth circular balance allows the eye to transition from Latin characters to Arabic forms that support the full aesthetic.

Color

Bottle Green

Spanish Green

Arsenic

Eerie Black

White

Type: Futura

Pack my box with five dozen liquor jugs.

PACK MY BOX WITH FIVE DOZEN LIQUOR JUGS.

1234567890!@#$%^&*()=+

Style & Imagery

Saïd did an amazing job helping us with branding our bar with a new logo and graphics as well as a new website from scratch. Everything looks great, functions perfectly, and Saïd was very easy to work with throughout the whole process, taking our feedback and considering our needs every step of the way.

Chris Hassaan Francke ‎(حسّوني أفندي )‎

Owner, Mixologist, The Green Zone

Now, how can I help you create clarity for your brand?

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