middle eastern cocktails

Context

Combining modern craft cocktails and mixology with the flavors of the Middle East, giving you drinks like the Saz’iraq, Lebanese No. 1, and Janissary Corps.

How can the rebrand be a combination of the bilingual branding that TGZ caters to both English and Arabic speakers without compromising a streamlined aesthetic?

The Arabic script is a beautiful calligraphic art form that has somewhat strict rules as to how expressive the vector strokes can be without losing legibility.

A smooth circular balance allows the eye to transition from Latin characters to Arabic forms that support the full aesthetic.